Industry 01 — Trucking and motor carriers
Websites for motor carriers that put operating authority, safety record and available capacity in front of the shippers, brokers and drivers who are already looking for them.
A trucking company website should state your DOT number, MC operating authority, safety rating, insurance limits, equipment and service lanes in plain, indexable text, and give a shipper one obvious way to request a rate. Everything else is secondary. Shippers and brokers are running a vetting checklist; a carrier site that answers the checklist gets onboarded, and one that does not gets an email asking for the documents the site should have shown.
We build those pages for carriers running anything from one truck under their own authority to a hundred-tractor regional fleet. The compliance detail is rendered on the server, so it is readable by a shipper, by Google, and by the AI assistants that increasingly answer "who runs reefer capacity out of Fresno" before a human ever opens a search results page.
What we fix
Every one of these is an operating problem before it is a website problem. That is the order we solve them in.
Proving reliability to shippers
Your DOT number, MC authority, safety rating, CSA scores and fleet maintenance record laid out where a shipper can read them in ten seconds, with a link straight to your FMCSA SAFER record so nothing has to be taken on trust.
Attracting qualified CDL drivers
Online CDL applications, pay package detail, home-time schedules, equipment age, benefits and real driver testimonials. Drivers research a carrier before they call. The page has to answer the questions they are actually asking.
Living on the load boards
Load boards commoditise you and take a cut of every move. A site that reads like a carrier a shipper would contract with directly is how you start booking freight that never touched a board.
Slow carrier onboarding
Certificate of insurance, W-9, DOT and MC numbers, safety rating and signed carrier packet in one place. Brokers and shipper compliance teams onboard you the same day instead of chasing your dispatcher for documents.
Invisible in your own lanes
Pages built around the lanes, equipment and metros you actually service, plus a Google Business Profile set up properly, so a shipper searching for capacity out of your terminal finds you and not a broker.
Competing with the mega-carriers
Dedicated lanes, specialised trailers, permitted loads, a named dispatcher who answers the phone. The advantages a 40-truck fleet has over a national carrier only count if a shipper can see them before they call.
Coverage
The equipment you run changes who buys from you and what they need to see. These pages are written accordingly.
Cross-country dry van and 48-state authority.
Consistent lanes, fixed schedules, contracted volume.
Steel, building materials, machinery, tarped freight.
Temperature-controlled produce, protein, pharma.
Permitted loads, escorts, multi-state routing.
Standard freight, consolidation, partial loads.
Independent authority, one truck, direct shippers.
Placarded loads, endorsements, tank and bulk.
Scope
Six things do most of the work on a carrier website. We build all six on every project.
DOT number, MC authority, safety rating, CSA BASIC scores and insurance limits rendered as server-side HTML, so shippers, brokers and AI search engines all read the same verified facts.
A dedicated recruiting path with an application form that works on a phone in a truck stop, pay and home-time detail up front, and an inbox notification the moment a driver applies.
An RFQ form that asks for origin, destination, commodity, weight and equipment type — the five fields dispatch needs to price a load — instead of a generic contact box.
Tractor and trailer counts, trailer types, model years, ELD platform and telematics. Shippers vetting capacity want to know what you can put under their freight.
Terminals, primary lanes, states served and backhaul availability, written as text a search engine can index rather than baked into an image nobody can read.
The site loads for a driver on one bar at a truck stop and for a shipper on office Wi-Fi. No render-blocking scripts, no layout shift, no framework loading before the phone number appears.
The honest case for spending money on a trucking website is not traffic. It is margin. One direct shipper relationship — a contracted lane you service every week without a broker in the middle — is worth more over a year than most carriers spend on their entire web presence. The website is not what wins that relationship. It is what stops you being disqualified before the conversation starts.
The same logic holds on the recruiting side. Every CDL driver you hire through a job board or a referral bonus costs you cash on the day you hire them, and you pay it again the next time. A recruiting page that answers pay, home time, equipment age and benefits properly earns applications continuously, from drivers who have already decided your operation looks like the one they want. Fewer calls, better applicants, and a cost that does not reset with every hire.
Three failures account for most of it. The first is burying the authority: DOT and MC numbers in the footer in eight-point grey, or worse, in an image. The second is a contact form that asks for a name and a message, so dispatch has to email twice before anyone can quote. The third is treating specialised equipment as a bullet point — a carrier with heavy-haul permits and escort experience presented identically to a dry-van fleet, which throws away the only reason a shipper with an oversized load would call.
None of that is expensive to fix. It is a question of knowing what a shipper's compliance team checks, what a broker needs before they will tender a load, and what a driver reads before they apply. That is the part we bring. The build itself is the easy half.
A carrier site is one part of a system. Once it exists, trucking SEO is what gets it in front of shippers searching your lanes, and AI search optimisation is what gets you named when a shipper asks an assistant who runs capacity in your region. If you also broker freight, or run intermodal boxes off the port, the requirements shift again — see freight broker website design and drayage company website design.
Questions
A trucking company website is $2,450 — flat, not a starting point. That covers up to 10 custom pages live in two weeks: the compliance and authority block, a CDL driver application, a shipper quote form, and your lane and equipment pages. You own the site and the code. A TMS or ATS integration or a driver portal is a platform and is scoped separately. See exactly what a logistics website design quote covers.
At minimum: your DOT and MC numbers, safety rating, insurance limits, the equipment you run, the lanes and states you cover, a shipper quote request form, a CDL driver application, and a real phone number that reaches dispatch. Carriers that also publish their CSA scores, a downloadable certificate of insurance and a signed carrier packet get onboarded faster, because a broker's compliance team can clear you without a single email.
Yes, and the return is usually faster than it is for a fleet. An owner-operator on load boards competes purely on rate. A website with your authority, your equipment, your lanes and your safety record turns you into a carrier a shipper can contract with directly, which is where the margin is. It also gives brokers something to check when your MC number is still young and they are deciding whether to trust you with a load.
Always. Publishing your DOT number, MC authority and safety rating is the single fastest credibility signal on a carrier website, because it is verifiable. We display them prominently and link to your FMCSA SAFER record so a shipper can confirm your authority, insurance and inspection history without leaving the tab. Hiding them reads as something to hide.
Claim and complete your Google Business Profile first: exact business name, address, phone, service areas, hours and photos of your actual equipment. Then give Google something to rank — pages for the lanes you run, the equipment you operate and the metros you serve, each one written as real text. That combination is what trucking SEO is, and it is the work that puts you in front of a shipper searching for capacity out of your terminal.
Drivers vet carriers online before they call, the same way shippers do. A recruiting page that states the pay package, the home-time schedule, the average equipment age and the benefits, with an application that submits from a phone, captures drivers at the moment they are looking rather than the moment your recruiter happens to call. It also filters: drivers who apply after reading the detail already want the job you are offering.
A template will get you a page. It will not get you an authority block, a driver application wired to your ATS, or a quote form that asks for equipment type and commodity. The specific things that make a carrier site work — compliance display, lane pages, RFQ logic — are the things generic builders have no concept of, so they end up bolted on as an afterthought or left out. That is the gap this is built to close.
Two weeks, and the clock starts when your materials reach us — logo, insurance certificate, DNS access and one 30-minute interview — not when you pay. Everything on our side fits inside two weeks; the most common cause of a late launch is waiting on the client, so we name the dependency rather than pretend it away. A platform carrying portals or TMS integration runs longer and is scoped in a paid discovery.
Next step
Send the lanes, the equipment and the authority. We will come back with a scoped quote and a build plan — no retainer, no discovery fee.
