Website builder guide for trucking companies
You can build a trucking company website yourself with any mainstream builder. A carrier's site has two jobs, winning freight and bringing in drivers, and both come down to what's on the page. Here's what shippers, brokers and drivers check, what AI builders get wrong and how to test your own site. If you'd rather not, we build it for $2,450 flat.
- What shippers, brokers and drivers check
- Every FMCSA rule linked to its source
- Free tools to check what you build
Free guide · Updated October 2026
The authority block
Footer, every page · Example layout
- [Name as on your MCS-150 and truck doors]
- USDOT [number] · MC-[number]
- Auto liability $[limit], from your COI
- Cargo $[limit], from your COI
- Check us on FMCSA SAFER
- 49 CFR 390.21T: your trucks carry your MCS-150 name and "USDOT" before the number
- Property-carrier CSA percentiles aren't public: show dated SAFER data instead
- 49 CFR 391.21: the full driver application is your own form, signed by the driver
- Free guide, with free tools to check what you build
The short answer
What is the best website builder for a trucking company?
The one you'll keep up to date. Wix, Squarespace, GoDaddy, WordPress and the AI builders can all make a trucking company website that does its job, and the builder matters less than what's on the page. Two very different people read it: a shipper or a broker's setup team checking that you're authorized and insured, and a driver on a phone deciding whether to call your recruiter.
Trucking-specific builders and hosted driver application tools exist too. They're a head start; change enough of the wording that you don't read like every carrier on the same template.
Choose a builder that
- Puts your text in the page's HTML
- Lets you change any sentence yourself
- Sends form leads to your business email
- Hosts PDF downloads for your setup packet
- Connects your own domain
Builders compared
Trucking website builders: four kinds, and what to watch for with each
Described by what they are, not ranked. Each is a reasonable choice for a carrier; each has one thing to check before you publish.
| Kind of tool | Examples | Good at | Watch for |
|---|---|---|---|
| Drag-and-drop builders | Wix, Squarespace, GoDaddy | Hosting, security certificates, forms and editing are handled for you, and you can change any sentence yourself the same day. | Templates arrive with generic copy and stock photos. Replace every line, and point the form at your business email, not the builder's inbox. |
| AI website generators | Durable, Hostinger's and Wix's AI builders | A whole first draft, pages and copy included, from a few answers about your business. | They fill gaps with plausible claims: years in business, jobs done, reviews, "licensed and bonded". Read every sentence as if a customer will check it. |
| AI app builders | Lovable, Bolt, v0, Replit | Custom layouts and working tools, like a quote calculator, from a conversation. | They build web apps. Check that every page has its own title and that its text is in the HTML (the test below), and set up hosting, the domain and form delivery yourself. |
| WordPress with a theme | WordPress.org on your own hosting | The most control and the largest choice of plugins, themes and people who know it. | Updates, backups and security are your job, and heavy themes are slow on a phone. |
Checklist 1: freight
What shippers and brokers check on a trucking website
No federal rule puts these on a carrier's website. They're what a shipper or a broker's setup team checks before your first load; where a rule applies, it's linked.
The same name as your trucks and SAFER
Your trucks must show your legal or trade name as listed on your MCS-150, and "USDOT" before your number (49 CFR 390.21T(b)). Use that name, spelled the same way, on the site.
USDOT and MC numbers, linked to SAFER
As text, not in an image, linked to your SAFER company snapshot by USDOT number. Add your MC number if SAFER lists one; MC numbers stay under FMCSA's Motus system (Federal Register, April 29, 2026). The free compliance block generator writes these lines, SAFER link included, from your FMCSA record.
Insurance limits, from your COI
Auto liability and cargo, as your current certificate of insurance shows them, not "fully insured". The federal minimum for for-hire interstate general freight in trucks of 10,001 pounds and up is $750,000 (49 CFR 387.9): a floor, not a selling point.
Safety data from SAFER, dated
CSA percentiles for property carriers came out of public view under the FAST Act (Federal Register 2023-02947), so publish SAFER's inspection and crash data with the date you copied it. Give your rating exactly as SAFER shows it: "unrated" only means FMCSA hasn't assigned one (49 CFR 385.3).
Equipment and lanes, in words
Trailer types, truck count, and the states and lanes you run, in text, not a map image. A broker can compare your truck count with the power units on SAFER, so keep your MCS-150 current.
A setup packet page for brokers
W-9, certificate of insurance, authority letter and your notice of assignment if you factor, each dated. A sole proprietor's or single-member LLC's W-9 can carry the owner's Social Security number (IRS Form W-9); if yours does, send it on request instead of posting it.
A quote form that asks freight questions
Lane, pickup date, equipment, commodity, weight, and whether a shipper or a broker is asking. Otherwise you'll spend a phone call collecting the same answers.
Only the claims your paperwork backs
"Hazmat-endorsed drivers", never "hazmat certified": endorsements are on each driver's CDL (49 CFR 383.93) and the company registers with PHMSA when its loads require it (49 CFR 107.601). No "brokerage" or "carrier network" without broker authority (49 U.S.C. 14916; 49 CFR 371.2).
Checklist 2: drivers
What the drivers' side of a trucking website needs
The second market a carrier competes in. Write it for a phone: pay and home time first, and a form short enough to finish between loads.
Pay basis and home time, for each job
Per mile, percentage, hourly or a weekly minimum, and how often drivers get home, from your own payroll. "Earn up to" reads like an ad; a pay basis and a typical week read like a job.
Equipment, requirements and a recruiter
What they'd drive (make, model years, transmission, ELD), what you require, and a recruiter's name and direct number.
A short interest form, labeled as step one
The driver application is your own form, signed by the driver, with their Social Security number, date of birth, licenses and three years of history (49 CFR 391.21). That belongs in your applicant tracking system or on paper. The website form collects enough to call back.
Owner-operators: only what the lease says
An owner-operator lease must be written and spell out pay and who covers fuel, permits and tolls (49 CFR 376.12). Describe your program in your lease's own terms.
A page per job, for Google's job listings
Google wants job markup on "the most specific page describing a single job", not a list of openings (Google Search Central). If your builder allows it, give each job type its own page, and take it down once filled.
Driver interest form
Step one of hiring · Example layout
- Name and mobile number
- CDL class and issuing state
- Endorsements: H, N, T, X
- Years driving with a CDL
- Job you want and home ZIP
- Best time to call
The pages
A trucking company website template: the pages you need
Not a theme to download: a page plan that works in any builder. New authority and one truck? Start with Home, Request a quote, Broker and shipper setup and Contact.
| Page | What it's for |
|---|---|
| Home | Tells a shipper what you haul and where; sends brokers and drivers on. |
| Request a quote | Turns a visit into a load you can price. |
| Equipment | What you pull. |
| Lanes and coverage | Where you run. |
| Safety | Answers "safe and insured?" before anyone asks. |
| Broker and shipper setup | Setup without email back and forth. |
| Drivers | The recruiting front door. |
| Driver interest form | Step one of hiring. |
| About | Shows who owns the trucks. |
| Contact | A way to reach dispatch. |
What goes wrong
What AI builders get wrong on trucking sites
Inventing size and safety proof
A three-truck carrier gets "a modern fleet of 50 trucks", "perfect CSA scores" and "DOT certified". A broker can check your power units on SAFER, property carriers' percentiles aren't public, and FMCSA registers carriers rather than certifying them.
Writing you up as a broker
AI writers add "our network of carriers" and "we cover overflow with partner carriers". That describes brokerage. Without broker authority, say what's true: you haul it on your own trucks.
Pages that only exist in the browser
Some builders, AI app builders especially, build the text with scripts. It looks right to you and arrives blank to a crawler that doesn't run scripts. The test beside this list takes two minutes.
Forms that go nowhere
Builders keep form entries in their own dashboard by default. Send a test quote and a test driver form, and check each reaches the inbox dispatch or your recruiter reads.
The view-source test, about two minutes
- On your live site, right-click the page and choose View Page Source, or press Ctrl+U (Option+Cmd+U on a Mac).
- Press Ctrl+F (Cmd+F) and search for a sentence you can see on the page, like the line that says what you haul.
- Found: crawlers get your words. Not found, and the source is mostly script tags: the page builds itself in the browser. Ask your builder to turn on server rendering or prerendering, then test again.
- Search the source for <title>. Each page needs its own, saying what that page is. The same title on every page tells search engines every page is the same.
Why it matters: Google runs a page's scripts, though it can take longer to get to them. When Vercel measured AI crawlers in December 2024, the crawlers behind ChatGPT, Claude and Perplexity didn't run scripts at all, so they only read what's in that source (Vercel, "The rise of the AI crawler").
Do it yourself, or not
Build it yourself or have it built: an honest comparison
Three ways to get a trucking website live. They trade your time and your risk against your money differently.
| Compare | Website builder, yourself | AI tool, yourself | Done for you, by us |
|---|---|---|---|
| What it costs | A builder plan and a domain, plus your time. | The tool's subscription, plus hosting and a domain if not included, plus your time. | $2,450 flat for up to 20 pages. Care, $395 a month for hosting, forms and small changes, is optional. |
| Your time | A weekend or two, with this guide. | An afternoon for the draft, then the fact-check and the view-source test. | Answering our questions and checking the preview. Live in two weeks. |
| Who writes the words | You, replacing the template's copy. | The AI drafts; you check every sentence. | We write from your SAFER record, COI and answers; you review it on the preview. |
| What can go wrong | Template copy that reads like every other carrier, and a quote form that lands in the builder's dashboard. | Invented fleet sizes, safety claims or reviews, and pages search engines can't read (the view-source test). | Our job to catch before launch: every fact against your SAFER record and COI, both forms tested end to end, the view-source test passed. |
A builder is enough when the site's job is to pass a check: you're new or small, and the site has to show you're real, authorized, insured and easy to reach. A weekend with this guide gets you there.
Hand it off when the site has to bring business in: equipment and lane pages that rank, a drivers section built to recruit, both forms tested end to end, and someone who fixes it when it breaks. That's our build, $2,450 flat for up to 20 pages, live in two weeks.
Questions? Talk to Nicolas
Nicolas Perez, Co-founder & CEO
He and his co-founder, Noah Alvarez, build the sites themselves. Ask him about your site, whether we build it or you do.
Rather call? (661) 666-2416
Questions
Trucking website questions
How do I make a website for my trucking company?
Pick a builder, plan the pages, then fill them with facts you can back up. Start with Home, Request a quote, Broker and shipper setup and Contact. Put your MCS-150 name, USDOT number linked to SAFER and COI limits in the footer, add a freight quote form and a short driver form, and fact-check every sentence before you publish.
Do trucking companies need to show their USDOT number on their website?
No federal rule requires a trucking company to show its USDOT number on its website; the marking rule, 49 CFR 390.21T, covers your trucks, which must show your MCS-150 name and "USDOT" before the number. Household goods movers have separate advertising rules (49 CFR part 375). Show it on your site anyway, linked to SAFER: shippers and brokers look you up there before they give you a load.
Is there a free trucking company website template?
Yes. The page list on this page is free and works in any builder: ten pages, from Home and Request a quote to Broker and shipper setup and the driver interest form.
What do good trucking website examples have in common?
They answer three readers fast: a shipper looking for equipment and lanes, a broker checking authority and insurance, and a driver looking for pay and home time. On other carriers' sites, look for the USDOT number, a SAFER link, real insurance limits, a setup packet and a short driver form. Copy the structure, not the wording.
How much does a trucking company website cost?
Doing it yourself costs a builder plan and a domain, plus your time. Our build is $2,450 flat for up to 20 pages, with the authority block, setup packet page and both forms included. The free website cost calculator puts numbers on both ways, doing it yourself on a builder or having us build it, with every figure sourced.
Build it yourself, or have it built?
The free cost calculator puts both side by side for year one, in cash and in your hours, with every price sourced. Built it already? The free check reads it the way a buyer and a search engine do.